High engagement
Strong authority
Clear buying intent
Authenticity and transparency
Ages: 18–39
Location: Primarily U.S.-based, urban professionals
Interests: Travel, personal finance, productivity, lifestyle
Motivation: Freedom, comfort, smarter decisions, and meaningful experiences
Travel brands
Hotels, airlines, and booking platforms
Credit card and fintech companies
Luggage and travel gear
Travel wellness & productivity tools
Group trips & travel apps


USA


USA


USA



USA


USA


USA
